How to Write a Tagline that Truly Works

In our Marketing Services department, We have seen countless taglines over the years that read like gibberish and don’t mean anything to the consumer. When creating your company’s tagline, there are several things you should keep in mind to create an effective marketing tool that will benefit your business as well as communicate effectively with your customers. Here are five simple steps to help you write a tagline that truly works.

How do you Write an Effective Tagline?

A good tagline or slogan not only helps promote your brand but also creates an easily-remembered and unique identity for your company. After all, words matter, and if your tagline doesn’t strike just the right tone and convey exactly what you want it to communicate about your business, then it isn’t doing its job. So how do you write an effective tagline? Here are five strategies for creating a great one.

Keep it Simple

Short and sweet is always better. If your tagline is too long or complicated, people will have trouble remembering it, let alone trying to use it as a selling point. A short tagline should be simple enough for anyone reading it to say out loud. Remember: first impressions are everything. Make yours memorable with simplicity!

Be clear about what you do: Your tagline should clearly state what your business does and why it’s different from everyone else in its field. If people don’t know what you do, they won’t be able to find you when they need your product or service.

Keep it Memorable

A great tagline needs to be memorable; most won’t get read more than once. That’s why, in some cases, you might want to keep it short and memorable—but not too memorable. A long line that stands out can actually be detrimental when trying to brand your content marketing service. Clients may remember something unique and catchy, but they also might struggle with your company name as time goes on because of its unfamiliarity.

Have an element of truth to it

A good tagline should have an element of truth to it. If you’re selling something, there should be some sort of tie-in or tie-back to your product. For example, if you’re selling athletic shoes, Stronger and lighter than ever before! is relevant; but if you sell paper clips and staples, well...okay maybe not everything has an obvious tie-in.

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Never use clichés

Use phrases like just do it or we try harder. While these two examples may have worked for Nike and Avis, respectively, they are far too overused in marketing. You want your customers talking about your business, but not so much about how clever your tagline is. Don’t make them roll their eyes. Be different; stand out from other companies by avoiding cheesy catchphrases and clichés all together.

Read more about taglines here.

A good tagline is short, memorable, and distinctive. A great tagline is all of those things and more. Whether your goal is to generate leads or enhance awareness, a stellar tagline can be an essential ingredient for success. If you’re in need of Content Marketing Services, look no further than our company. We’ve helped hundreds of businesses find their voice through effective writing and compelling content. To learn more about how we can help you achieve your goals, contact us today!

Conclusion

In short, there’s no one-size-fits-all tagline; it’s something you have to create for yourself, by thinking about what makes your business unique and how you want people who come across your brand online to feel. A good tagline sets a tone of voice and personality, but it should also be tailored around your market. Once you have an idea of what kind of messages appeal to whom, all you need is practice!