Tips on eCommerce Product Listing Optimization
In ecommerce, product listing optimization (PLO) is one of the most important strategies you can employ. Simply put, PLO is the process of optimizing your product listings so that they are easily found by shoppers and lead to more sales. There are various factors to consider when optimizing your product listings, including the title, meta data, images, and copy. By following these tips, you can ensure that your products are seen by as many shoppers as possible and convert more leads into sales. Whether you’re just starting out on your ecommerce journey or you’ve been selling for years, these tips will help you optimize your product listings for success.
Pick the best marketplaces for your business
There are several marketplaces where you can sell your products online, but which ones are the best for your business? Here are five tips to help you choose the right market:
1. Determine Your Product Type
Before looking for a marketplace, determine the type of product you want to sell. Are you selling digital products such as ebooks, music, or software? Or are you selling physical products such as apparel, acrylic pin, home goods, or toys?
2. Consider Your Competition
Once you know the type of product you're selling, it's important to understand your competition. Do other businesses also sell this product on a marketplace? If so, what do their listings look like?
3. Research Marketplace Requirements and Features
When choosing a marketplace, it's important to research its requirements and features. What types of listings is the marketplace willing to accept? What kinds of shipping information must sellers include? How much money does the marketplace charge for listing fees and shipping costs?
4. Create Winning Product Listing Photos and Description
To win product listing photos and descriptions. Ensure your pictures show your products in high quality and that your descriptions are clear, concise, and easy to understand.
5. Prepare for a Long Sale Process
Be prepared for a long sale process regardless of the marketplace you choose. It may take several weeks or even months to sell your products on a marketplace. Be patient and keep track of your sales progress, so you don't lose momentum.
Using High-Quality Pictures to Promote Your Product
Not only does a good photo help potential buyers visualize the product in their minds, but it can also help promote your product on social media and other online platforms. Here are some tips for taking great product photos:
1. Use natural light whenever possible.
Natural light is often more flattering than artificial lighting, giving products a more professional look. If you can, try to take your photos in natural settings – outside if possible, or at least with plenty of windows open.
2. Shoot in high resolution.
Your photos should be as high resolution as possible to be enlarged and used as posters or prints. You can also use higher-resolution photos when you create listings on eCommerce platforms like Amazon and Etsy.
3. Use filters if necessary.
If you want to take your photos to the next level, consider using filters like the ones offered by Adobe Photoshop or GIMP. It will give your photos a special effect that can stand out from the competition.
Creating Descriptions that Sell
The first step in ensuring successful product listing optimization is identifying the keywords or phrases, like Shoes, Acrylic pin, bags, and customized home, that best describe your product. Think about what words and phrases would appeal to your target audience—for example, customers looking for sun protection products might include "sunscreen" or "tanning lotion" in their search queries.
Once you've identified relevant keywords and phrases, include them prominently in your product title, description, and images.
2. Write Engaging Descriptions That Convince Readers to Buy
To create compelling descriptions encouraging visitors to buy your products, aim to capture their attention from the get-go with interesting headline ideas and killer bullet points. Use boldfaced text, varied sentence lengths, catchy phrases, and vivid imagery to draw readers in and hold their interest until they click through to purchase. (Tip: Be sure also to list UPCs and other barcodes in your descriptions so shoppers can easily find the products they're looking for.)
3. Create Detailed Product Images That Showcase All Its Features
Photos are one of the most important elements of product listing optimization. Not only do they help shoppers visualize the products they're buying, but they can also communicate important information such as dimensions and weight.
To ensure your images are top-notch, include clear photos showing off all your product's features—from its packaging to its contents. And be sure to include UPCs and other barcodes where applicable so shoppers can easily find the products they're looking for.
4. Keep Product Prices Fresh and Relevant
One of the best ways to ensure customers buy your products is to keep prices fresh and relevant. That means periodically updating them with the latest discounts and sales and adding new items that fall within a certain price range. (Tip: Use filters in your product listings to help you target specific product categories or brands.)
5. Promote Your Products Through Social Media Channels
Another effective way to sell more products is through social media channels such as Facebook, Twitter, and Pinterest. Make sure to post engaging content about your products and include links to your product pages so potential buyers can learn more about them firsthand. (Note: Set up your store's social media profiles to automatically post new product listings regularly.)
By following these tips, you can help your eCommerce store turn more visitors into customers by creating compelling product listings that sell.
Ensuring your Product is Rated Well for Selling Demand
If you're selling a physical product to consider ensuring your product is rated well on Amazon. This can help to increase demand for your product and make it easier for buyers to find and purchase it.
To ensure your product is rated well, follow these tips:
1. Use Keyword Phraseology that Resonates with Your Product
When optimizing your listing, make sure to utilize keywords relevant to your product. If you sell a fitness tracker, for example, you might want to include keywords like "fitness tracker," "activity tracker," or "workout tracker."
2. Include Photos that Capture the Appeal of Your Product
Photos help shoppers visualize what they're buying and can make them more likely to buy it. Including photos of people using your product or reviews from satisfied customers can also add credibility to your listing.
Experiment with product titles optimized for specific searches.
When optimizing your product titles, make sure they are specific to the search query that users are typing into Google or other search engines. For example, if someone is looking for a new tablet computer, the title of your product is "Tablet Computers" rather than just "Computer Tablets."
Another way to Make Your Product Titles Specific is by including keywords in the name of your products. For example, if you sell custom keychains, Pillow and Acrylic pin, include keywords like "keychains" or "Acrylic" in the product names.
Finally, keeping your product descriptions concise and keyword-rich is important. Short descriptions that include relevant keywords encourage shoppers to click through to learn more about your products.
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